Dan Ariely, author of “Irrational thought: The Hidden Forces That Shape Our Decisions,” wrote about the research, as we have received, advice from other people and “experts” in particular. Experiments show the subject, an “expert” and an fMRI machine. Affects the brain is a machine that fMRI monitored brain activity while subjects are simulating financial decisions is attached. Subjects were asked to the risk-free receiving payment and try to select the luck in the lottery. During the experiment, they sometimes have an “expert” advice was given to an economist, a choice which they believe to be better. “The result was surprising. Expert advice weak activity in brain regions associated with the evaluation and weighting of probability. Simply put, the Board of the brain switch off (at least needed to most) financial decision-making process.” Studies show that we believe the advice from (but not always well connected) source. This means that we put our own opinions aside, if we tend to hear from an expert. “It is important to note that the” advice “is sub-optimal – which means that problems could have been better to do, they have their own opinions. However, the brain was defeated in no time he really made the decision only because he believed the “experts” so far. The study explains why people are willing to pay hundreds (if not (thousands) of dollars for expert consultation and advice, without realizing it, they would be better without him already). I think that this is the finding that amazing marketing. This allows us to better understand consumer decision-making at point of sale. You can literally make the scientific breakthrough of this increase to the sales. Here’s how to do it: Instead of talking about it how much and how valuable your product is to ask someone else to do it for you: Ask former customers are willing to solve, the certificate clearly shows the benefits of the product or problems recruiting partners for them and bring them the tools needed to sell was not easy for them to market your product people – the experts’ advice (with perform the best with your product) Get another expert in the niche you are talking about your product to sell to be far more sophisticated in the past few years and if you want to keep up-to-date with the best of the best – you need to improve your game. A sales letter is no longer sufficient for transport must come from an expert – a person who has listened to (this). This is one reason why Internet marketing is the future of sales. huge potential viruses do not make it easy to stop. Each product has a chance to go viral. If you can do your homework, the next big thing, no matter what you sell. Your product must be good enough for those who want to get it to post on Facebook and Twitter share. your marketing channels to include those who merit the word with the high price premium should be shared. And you have an army of customers who are willing to support the claim. Combining all three – you have a recipe for domination of the virus proved.