Copyright (c) 2009 OnlineBizU. solo comMany online service to ask how he wanted to become famous in their industry because of easy access to the wealth of information available online. Almost every person claiming to be experts, the possibility that some percentage of this group is fraud. How to build trust and authenticity with the targets and how the real, true experts and not as a joke? One of the easiest and fastest way to do this is by interviewing experts in your industry. People pay to hear a lot of money or meet people like Mark Victor Hansen, Richard Branson, and Bill Gates, too. While these people may be prominent in the field, there are star-caliber professionals in the industry every member of that industry wants to hear and speak gladly pay for the privilege. What’s good about this strategy is that the “celebrity factor” in consultation with experts from rubbing on you, then what about people who “knew Miss Big Name” in your industry because you are the interviewee. And when the interview as a lead generation strategy, your name will come out of the thousands of people in your target market in a big way. Here are 10 steps you can follow to help you, you are leading industry experts in 30 days, to conduct interviews with experts: 1 is the leader of your industry research and interesting topic. From the top of the head, you may be able to easily 10-20 lists the leading experts in your industry. And to make light of your experience, you may be able to list 3-5 of the most interesting topics or issues in your industry. Make a list of experts and topics, and note the experts, are in what areas. Note the e-mail address or phone number where they can be contacted. 2. Narrow the focus. Once you see the experts and the current topics of interest in your business, creating a focal point for your interview. You can choose chiropractors for online marketing, lead generation strategies for real estate agents and public relations techniques to speakers or a new option for baby boomers retire. Make sure that whatever you focus on, that your group interviews, which are easily identified themes that have resonated with your target market. 3. Building a list of top 5-10 favorite. Take your list and organize them from most preferred to least preferred speakers. Create a target of 7 speakers to interview and start the list. 4 Create web pages with your speakers. Before you start with your speakers, you create a web page to speak with you over 10 speakers and their topics. This is something that can be shown to an invited speaker to give them a feel anyone else is invited, and / or have accepted your invitation to interview. In order to keep the ethics, you’ll need on this page, which confirms the speaker, and is still in the negotiation record. 5. Invite them to trial. You can start by e-mail invitation, but how many of them are easily overlooked or simply not delivered, probably always on the phone and call the experts, the best choice. You need to tell them whether the interview will be broadcast live or recorded, they have signed an agreement that you both can do what you’re selling to interview, how to (or away), and set the date and time of interview. 6. Make a list of questions or ask them to sketch a program. Some speakers have prepared a speech, signature and address description. If so, ask them for things that are 3-5 that someone would be as a result of listening to include interviews. This will help you to copy the site for the interview. If they do not have a signature issue, make a list of questions to send them to the topic where they are in an interview. 7. Execution and recording interviews. Use a teleconference bridge line or system for recording and recording of the interview. Most of the interview is 60 minutes, which usually makes more than enough time for an expert in several important ways. 8. Transfer audio and audio editing. Do you sell or give interviews with the audio editing to make life easier on your audience. Learn how to use audio editing software to edit the notes from the speakers, or any background noise and hum of music and the music adds an introduction that originated from the beginning and end of audio files. And because some people would rather read than listen to audio, and has transcribed audio. 9. Create a package. After the interview has been completed and transcribed and edited, you must make a decision on the packaging, and quantity. You can select a package of interviews in electronic format only offers, such as a physical CD / printed products, or both, and you can sell or give the package. Whatever way you choose, they should package, designed on the graph to represent the package. If you choose to be a physical product ships, you have developed a CD cover and label, and determine how you will copy and send the physical product. 10. Interview an expert for the second time and offer packages. They are mentioned in your initial conversation with your speakers, you and 2 in an interview that the speaker – as part of the series you’ve created, and a second call is to be promoted only list their behavior. In an interview on the list, Upsell your package, and your speaker set up as a subsidiary and a contract from one of the packages sold in the campaign. You have created a win-win situation for you and the speakers. Interviewing experts in your industry is a quick way to well-known expert to your target audience. And if you sell the package of interviews, you can get money quickly, but also. Started know-how by using interviews with industry experts, and see you grow your online business!
Archive for February 10th, 2010
In the movie, ‘Ghost Buster’, the theme song begins, “If there’s something odd about, who do you call: Ghost buster”. Similarly, a sick company needs to call the Corporate Turnaround Expert if you find something that is not healthy at your company. Sick companies have waited, hoping that their nightmare will end soon. But things often get worse before they get better. It is normal that when someone falls ill, the first thing you do is to see a doctor. But why let the situation erupted into a financial crisis? Companies need to go into intensive care, if not, he will go under and the owner will become bankrupt or lawsuit can be filed against them. What was just described happens to thousands of companies every day in Asia. Many of us simply do not seek help early enough for our companies harmed by unfounded fears and reasons – what if the bank learned about it and took credit facility? What if employees learn about the poor state of health and jump ship? With a face-saving culture in Asia, how about your friends, customers and business associates learn that I did not do well, whether they would reject me? If you need a heart by-pass, you naturally call a cardiologist rather than a general practitioner. If you have a tax problem, you call a tax consultant and accountant did not exist. However, many troubled companies make the fatal mistake of not approaching the right professional for help. Many continue to use their own internal management who was like a deer caught in headlights, scared and completely clueless about how to move forward. Many of us would not use self-medication if we are seriously ill. However, we make a mistake when managing troubled businesses. Most of the time, a troubled company can not be fixed solely from within. Management may harbor too many prejudices, personal interests and the trunk. If the medicine is too bitter, management may not have the guts to swallow it. The company needed someone from outside who can say “no” firmly when necessary. If the internal management is the cause of the problem, the use of internal management such as using leeches to cure leukemia. Managers of companies that succeed will not be deducted because they do not have to work with low employee morale, screaming for the payment of creditors and reducing the market share as clients switch to competitors. Sick company needs to hire a Corporate Turnaround Expert with many years of experience based turnaround turnaround with proven techniques. As an outsider, corporate turnaround expert brings unfair advantages to the turnaround process. Corporate Turnaround Expert has no emotional baggage tied to a new dream or historically interesting but economically irrelevant service. Also is the Corporate Turnaround Expert indebted to current management. He can ask questions without looking at the garbage dump. One or two dump questions will turn into a brilliant person. Contrary to expectations, employees will be in accordance Corporate Turnaround Expert cooperation. These employees understand that the Corporate Turnaround Expert represents their last chance and that he did not create the problem. They’ll open for Corporate Turnaround Expert because they knew that he was there to help the company succeed. With the right attitude and without rudeness, the employees will guide the Corporate Turnaround immediately to major problems. Care must be taken in selecting a doctor or a specialist company turnover. There are many professionals in Asia who claim to be a turnaround specialist, but really only the financial people are busy with the steps cost cutting. important. Of course, such skills are important but only part of the answer. The specialists also need to have gone through adversity and has a track record of successfully turning around troubled companies. Why spend another sleepless night worried about what to do next? Similar to your physical health care, early diagnosis and appropriate treatment is the key to recovery of your company. The Company was unable to hurt another day to procrastinate. When you have cancer, immediately see an oncologist and do not depend on your family doctor. There is a cure for cancer your company if given the proper treatment early enough. Election cycle the right specialist to help the company quickly is very important. If it was done too late, even a turnaround specialist may not be able to help you.